Hi, I'm Caroline.

Hi, I'm Caroline.

let's build something great together.

 
Favorite Headshot.jpg

i'm a left brained thinker with a right brained heart

 

I majored in mechanical engineering but could easily have chosen marketing instead. I've always been a big picture, blue sky thinker, and every personality test I’ve taken says I’m more artist than engineer.

My first job was with an international manufacturing corporation where I found that a creative spirit could be put to good use marketing strategic initiatives and investigating growth opportunities. Executive decision makers needed deeply technical concepts explained in clear terms, which was an incredible creative challenge.

From there, I continued to gravitate to roles that required a combination of strategic insights and long-term vision, eventually becoming the Commercial Key Account Manager for ABB's low voltage drives team. It was a newly created role, which meant there was a huge opportunity for the creative problem solving I love.

After graduating from Emory's MBA program, I started my own company, intending to leverage what I’d learned as an Executive Coaching Fellow to serve millennial women.

In the process of starting that company, I met a number of small business owners and startups who were struggling to clarify their brand messages. I started helping them implement what I’d learned about marketing and positioning, and eventually transitioned all my work to communications - developing marketing collateral and building presentations for small businesses and start ups.

Not so long ago one of my good friends mentioned an opening at his marketing agency where I could get more experience in traditional design and advertising.  I jumped at the chance, and the rest is history.

I've spent the last decade slowly transforming from the engineer I thought I should be to the communicator I was made to be. So if you're looking for a strategic thinker with a mind built for logic and a heart designed for creativity, I'm your girl.

driven by curiosity, I love a good challenge, bold thinking and new ideas.

Creative leader specializing in brand strategy and content development. 

Results-oriented project advocate who knows how to build trust, motivate teams and deliver projects on time and on budget. 

Cross-team collaborator with experience managing strategic initiatives for a highly complex, multi-faceted thirty-two-billion-dollar organization.

Passionate about creating people-centered communications that are effective in achieving business objectives.

 

 

Experience

Account Manager
Tailfin Marketing
March 2017 to present

Brand & Communications Consultant
Freelance
Nov 2014 to March 2017

Commercial Key Accounts Manager
ABB
Aug 2011 to Nov 2014

Application Engineer
Hubbell
Nov 2010 to Aug 2011

Internal Strategy Consultant
ABB
July 2009 to Nov 2010

 

Education

M.B.A - emphasis in workforce strategy
Emory
Fall 2012 to Spring 2015

B.S. Mechanical Engineering
Clemson University Honors College
Fall 2005 to Spring 2009

 

Volunteer Experience

Community Group Leader
Decatur City Church     

Re:New Mentor & Team Leader
Buckhead Church & Decatur City Church

Children's Teacher
Community Bible Study   

 

 

Skills & Languages

Market Research & Analysis

Excellent Verbal & Written Communication 

Strategy Formulation

Copywriting

Competitive Analysis

English

Moderate Spanish

 

Work Samples

 

Testimonials

Caroline is an effective relationship-builder and driven problem solver. A great addition to any team.
— Andrew LaPointe, VP Sales at ABB
When you assign Caroline a task, she goes all in. She’ll scour every resource for data, connections, whatever’s needed to get the job done.
— Steve Duerkop, fmr. Director of Sales at ABB
veuve clicquot color.png

Contact

Name *
Name
veuve clicquot color.png