Hi, I'm Caroline.

GET CRYSTAL CLEAR ON WHAT SETS YOU APART

so you can  

CRAFT A BRAND THAT CONNECTS.


i know what it's like to feel overwhelmed by the branding process.   Extended branding projects can leave you bogged down in details, unsure of your direction, and confused about your ideal customers.  there's a better way. 


Ready to get started?

I wrote a copy writing guide for go getters like you.


CHECK OUT SOME OF THE BRANDS I'VE WORKED WITH:

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CLARIFY YOUR MESSAGE

&  

ENGAGE YOUR AUDIENCE.


yoU know what you're saying, but do they?  As a subject matter expert, it's easy to get lost in the weeds of information overload.  Using story structure as a foundation, I help experts like you crAFT presentations that CONNECT.

Here's how the process works:


Ready to get started?

I WROTE A quick-start guide FOR GO GETTERS LIKE YOU.

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I'm a strategic thinker trained to create clarity from data. 

 

I majored in Mechanical Engineering, but I took every entrepreneurship class my school offered. I've always been a big picture, blue sky thinker, and entrepreneurship was all that & more. 

When I graduated Emory’s MBA program and wanted to start my own company, I knew a little bit about entrepreneurship, but I had no idea how hard it would be to explain to people what I was doing.  I spent a lot of time learning to get out of the weeds & clarify my brand both personally and professionally.  And I learned that branding is really all about answering the WIFM question for your audience: What's in it for me?

My approach—to presentations and to branding—is to find the underlying 'why.' Why should your company or your audience care? What's in it for them? 

For me, asking why isn’t about doubting value, but rather, a way to build connection. It’s a way to light a little spark of desire; a way to get them leaning close, hungry to know more about your idea. Ultimately, it’s about connecting with those who need you most.


 

 
 

Say Hey

 

her@carolinebaron.com

Also find me on social media:

 
 

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