hi, i'm caroline.

let's build something great together.

work: Right now, I'm an account manager at an awesome marketing agency. I used to consult on branding and communications, and I still do a little of that on the side.

education: I received my MBA from Emory University in 2015 and my BS in Mechanical Engineering from Clemson University in 2009.

more detail: Here's my extended resume.

writing & design samples: people strategy presentation | market overview one pager | brand strategy guide | business website | workshop website

 

wondering how i made the leap from engineering to marketing?

here's a little more of my story: I majored in mechanical engineering but could easily have chosen marketing instead. I've always been a big picture, blue sky thinker, and every personality test I’ve taken says I’m more artist than engineer.

My first job was with an international manufacturing corporation where I found a creative spirit could be put to good use marketing strategic initiatives and investigating growth opportunities. Executive decision makers needed deeply technical concepts explained in clear terms, which was an incredible creative challenge.

From there, I continued to gravitate to roles that required a combination of strategic insights and long-term vision, eventually becoming the Commercial Key Account Manager for ABB's low voltage drives team. It was a newly created role, which meant there was a huge opportunity for the creative problem solving I love.

After graduating from Emory's MBA program, I started my own company, intending to leverage what I’d learned from Emory's Executive Coaching Fellowship and another in-depth coach training program to serve millennial women.

In the process of starting that company, I met a number of small business owners and startups who were struggling to clarify their brand messages. I started helping them implement what I’d learned about marketing and positioning, and eventually transitioned all my work to communications - developing marketing collateral and building presentations for small businesses and start ups.

Not so long ago a good friend mentioned an opening at his marketing agency where I could get more experience in traditional design and advertising.  I jumped at the chance, and the rest is history.

Communicating big ideas in concise formats requires equal parts engineering and artistry, so if you're looking for someone to help clarify your complex message, give me a call.  I'd love to help.